The SiteServi blog

Simple, concrete advice for local shops, tradespeople and non-profits who want to get the most out of their site.

SEO
Plumber, electrician, landscaper: how do you rank a business with no premises open to the public?
Without a shopfront, local visibility depends on the service area set on Google, not on a fake local address for each town.
September 9, 2026
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Search
Is your website fast enough for a customer standing outside your shop?
Many of your customers check your website from a phone, sometimes on 4G right outside your shop. Here is what slows a website down and how to fix it without any technical skills.
September 2, 2026
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Obligations
GDPR on your website: what are your actual obligations?
No need to panic: a showcase website with no online sales has limited but real GDPR obligations. Here is what you actually need to check.
August 26, 2026
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Choosing well
The six things a customer looks for on your business website
A customer in a hurry does not read your website, they scan it. Here are the six things they look for, in what order, and what is not worth including.
August 19, 2026
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Choosing well
Do you need a website if you already have Facebook or Instagram?
An active Facebook page does not replace a website: one is rented from a third party, the other belongs to you. Here is how to make both work together without ignoring their limits.
August 12, 2026
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Local visibility
How to take good photos of your business with just a phone
Light, angles, what to show or avoid: the right reflexes for photographing your business with a phone, and knowing which photos to publish on your Google listing or your website.
August 5, 2026
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Local visibility
How to manage special hours on Google and on your website
A business listed as open on a bank holiday when it's actually closed loses customers quietly. Here's how to fix this properly, in January.
August 4, 2026
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Search visibility
Why doesn't my brand new website appear on Google yet?
A brand new website doesn't appear on Google straight away. That's normal: indexing takes time, and there's no way to guarantee a precise timeframe.
July 15, 2026
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Local visibility
Why keeping your Google listing updated changes everything for your business
Before visiting your website, a customer looks at your Google listing. Here's what it needs to contain so it doesn't put them off, and how to keep it updated without thinking about it.
July 15, 2026
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Customer reviews
How to reply to your customer reviews with a free general-purpose AI
Replying to every review takes time you don't have. Here are the instructions to copy and paste into a free AI, and what to check before you publish.
July 15, 2026
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Customer reviews
How to get more Google reviews for your business
The number and freshness of Google reviews directly influence a local customer's choice. Here is how to get more of them, within the rules.
July 15, 2026
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Choosing well
Essential or Premium: which plan should you choose for your site?
Both plans give you the same starting site, with the same homepage and the same photos. Premium adds a domain name in your own name, up to 5 pages, a professional email address for receiving messages, and priority support. A few simple questions are enough to work out which one suits you.
July 15, 2026
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